In today’s competitive landscape, agencies and insurance partners must engage potential customers effectively to stand out. By adopting key strategies, you can build strong connections and position yourself as a trusted advisor, driving higher ACA plan sales.

With ACA enrollment growing 175% over the past decade due to Medicaid redetermination and subsidy changes, it’s essential to prepare for new customers entering the market.

To sell ACA plans successfully, focus on understanding the market, staying updated on changes, and connecting meaningfully with customers.

Here are 6 tips for health insurance agents to boost ACA plan sales:

1. Stay Updated on Policy Changes:

 Keep up-to-date with any changes in ACA regulations, subsidy structures, and plan offerings. This knowledge helps you provide accurate information and adapt your consultations with consumers. 

2. Focus on Education:

Educate your customers about the benefits of ACA plans, including the financial assistance available, preventive care coverage, and the importance of health insurance. Clear, informative presentations build trust and make customers more likely to choose your services.

3. Emphasize Cost Savings:

 Highlight the cost-saving aspects of ACA plans, including premium tax credits and cost-sharing reductions. Use examples and scenarios to illustrate how consumers can benefit financially.

4. Promote Preventive Care:

 Emphasize the value of preventive services covered by ACA plans at no extra cost. Help customers understand the long-term benefits of early detection and regular check-ups.

5. Host Informational Events:

 Organize webinars, workshops, or community events to educate people about ACA plans and how they can benefit. These events can attract new customers and position you as a knowledgeable resource.

6. Enhance Your Online Presence:

 Maintain an informative and user-friendly website. Use social media to share relevant updates, tips, and success stories. An active online presence can attract new consumers and keep your current ones engaged.

By applying these strategies, you can enhance your ability to connect with potential customers, provide valuable guidance, and ultimately increase your sales of ACA plans.

Marketing ACA plans in 2025 will likely involve adjustments based on evolving market trends, regulatory changes, and shifts in consumer behavior.

For instructional use only. Not for use with consumers. Additional products and features are subject to availability and may vary by ZIP code.